"PUMA x Manière De Voir"

Collaboration Project: Motion & Structure

A self-initiated capsule concept merging Manière De Voir’s structured streetwear aesthetic with PUMA’s athletic heritage.

Featuring a custom collaboration logos, the project explores the balance of movement and form through two complete looks—highlighting technical details, bold contrasts, and tailored sport silhouettes.

"WHERE SPORT MEETS FUTURISTIC STREETWEAR"

DESIGN INSPIRATION

COLOR DIRECTION

COLLABORATION LOGOS DEVELOPMENT

LOGO 1

LOGO 2

LOGO 3

This self-initiated project imagines a collaboration between PUMA and Manière De Voir, highlighting three custom logos that merge both brand identities.

The designs include PUMA’s leaping cat over MDV’s Eiffel Tower emblem (LOGO 1), a reworked PUMA wordmark with MDV’s signature cross line (LOGO 2), and a combined logo woven into minimal branding tags (LOGO 3). These appear across the collection as silicon patches, embroidery, and woven labels.

The collection reinterprets sporty silhouettes through a futuristic lens—featuring bold colorblocking, streamlined shapes, and performance-inspired details. A fresh palette of salmon pink, lavender, turquoise, and metallic silveradds playful contrast to the sharp, urban aesthetic. The result is a standout lineup that balances comfort and style, made for movement and built to turn heads.

LOOK 1 - COLORED BLOCKED MATCHER

This matching set reflects the fusion of Manière De Voir’s sharp streetwear styling and PUMA’s sport-driven identity. Offered in two bold colorways—salmon pink and turquoise—the set brings a futuristic twist to classic athletic wear through precise colorblocking and structured details.

The cropped hoodie features a relaxed fit with contrast panels at the chest, elbows, and back. White piping runs across key seams for a clean, technical edge. The front showcases a woven collaboration logo tag, while the back makes a statement with an oversized embroidered collab logo, combining MDV’s Eiffel Tower and PUMA’s leaping cat.

The joggers mirror the hoodie’s paneling and piping details, creating a cohesive set. Functional elements include a silicon logo patch on the side, hidden ankle zippers, and snap-button cuffs for versatile styling and ease of movement.

TECH SKETCHES & FABRICATION

FABRICATION (HOODIE)

Shell: 68% Cotton, 32% Polyester
Hood Lining: 100% Cotton
Rib: 97% Cotton, 3% Elastane

TRIMS (HOODIE)

Threads
White piping
Drawcord with caps
Grommets
Inside branding logo tag
Front chest collab woven logo tag
Back embroidered collab logo

(Embroidery Reference)

FABRICATION (JOGGERS)

Same as Hoodie

TRIMS (JOGGERS)

Threads
White Piping
Inside branding logo tag
Side silicon collab patch
Ankle zipper tapes with pulls
Cuff snaps

(Silicon Patch Reference)

LOOK 2 - RUNNING TRACK OUTFIT

The Running Track Outfit channels the energy of classic track uniforms through a bold, streetwear-focused lens. Clean curves, oversized proportions, and modern color palettes bring a fresh update to performance-inspired design.

The sport tee features a drop-shoulder silhouette with contrast colorblocking and curvy seamlines, enhanced by sharp white piping. Ribbed neckline and sleeve cuffs add a classic athletic touch. At the chest, a puff-printed collaboration logo blends PUMA’s iconic lettermark with a crossline and MDV’s signature Eiffel Tower, creating a bold visual identity. On the back, a color-matched woven collab tag offers a subtle, refined branding finish.

Balancing the top is a pair of metallic silver wide-leg cargo pants, designed with oversized utility and statement details. Two large front cargo pockets provide function and structure, while a white woven collab tag sits cleanly at the leg. The pant features snap closures at the waist and side legs for styling versatility. At the back, dual pockets are accented by a decorative design tape that extends from the base of the pocket into the side seam, adding depth and movement.